Everyone knows better.
The people behind the alignment
Good intentions. Different priorities. One shared backlog.
The founder
“Good news.”
He sees the opportunity. He sells the future. He's generated the plan. All that's left is everyone's work.
The builder
“What happens to the old records?”
Maya wants to ship something useful and go home. Her ability to rescue a bad plan keeps making both things harder.
The planner
“Let's capture that.”
Jules can turn a room full of wishes into a plan. Whether the room agreed to the same thing is a separate question.
The witness
“They tried that.”
Nia knows what happened after the demo. She has the customer message, the ticket number, and a workaround nobody documented.
The closer
“How close are we?”
Owen knows what the buyer values. In the excitement of a promising call, possible has a way of becoming included.